Strategic Leadership. Equity-Aligned Results.
At Aponus Consulting, we don’t just advise agencies—we become true partners in your success.
Our Consulting-for-Equity model is designed for ambitious agency owners who want to grow, scale, and eventually exit with maximum wealth—but know they can’t (or don’t want to) do it alone.
Instead of charging traditional consulting fees, we earn into a minority equity stake in your agency by helping you increase profitability, operational efficiency, and long-term valuation.
Why This Model Works for Marketing Agencies
Traditional consultants hand you a binder. We roll up our sleeves and build with you.
This model aligns our interests with yours—we win when you win. We’re not just chasing billable hours; we’re working toward a shared outcome: a more profitable agency and a lucrative exit for you as the owner.
What You Get
We have built a system we outline in my new book From Grind to Gold
Through our proven AWE (Agency Wealth & Exit) System, we help you:
Grow Revenue & Profitability
- Install the Profit First framework to ensure healthy cash flow.
- Shift to high-retainer, recurring revenue models.
- Eliminate low-value clients and scale high-margin services.
Build an Agency That Runs Without You
- Implement EOS to build team accountability and a leadership structure.
- Transition you out of the sales role (and eventually out of operations).
- Develop repeatable, documented systems for service delivery.
Position Your Business for a Strategic Exit
- Create a 12–36 month roadmap to a 7- or 8-figure exit.
- Optimize valuation metrics (25%+ EBITDA, recurring revenue, scalable ops).
- Prepare for a sale to Private Equity or roll-up into a larger entity.
Who It’s For
This model is not for everyone. It’s ideal for agency owners who:
- Are generating $500K–$2M in revenue
- Want to grow but feel stuck, overwhelmed, or bottlenecked
- Are open to a strategic partner with skin in the game
- Want to prepare their business for a high-value exit in 1–5 years
If you’re tired of consulting that leaves you doing all the heavy lifting—or you’re not ready to give away majority control but need strategic horsepower—this model is built for you.
How the Equity Earn-In Works
We don’t take equity up front. We earn our stake by creating measurable business impact.
Typical structure:
- Initial 3-month diagnostic + implementation sprint
- Equity vesting plan over 12–36 months based on milestones
- Ownership typically ranges from 10%–30%, depending on agency size, growth plan, and level of involvement
Our agreements are flexible and built on transparency. You stay in control—we become your growth partner.
Real Impact
This is not about theory. It’s about results.
Ready to Scale with a Strategic Partner?
If you’re serious about growing your agency’s revenue, increasing your wealth, and building a business that buyers want—let’s talk.
You don’t need to go it alone.
You just need the right partner.
