Turn Your Numbers into Strategy. Build Toward a More Profitable Exit
You don’t need a finance degree to run a high-profit agency—
but you do need clarity on the numbers that drive growth, cash flow, and valuation.
At Aponus Consulting, we help agency owners unlock the story behind their numbers through strategic financial analysis built specifically for marketing agencies.
Whether you’re looking to increase profitability, prepare for an acquisition, or just understand where the money is going each month—we turn financial complexity into simple, actionable insight.
What We Analyze
Profitability Breakdown (25%+ Is the Goal)
We help you assess your current margins and identify where profit is leaking:
- Pricing misalignment
- Underperforming client accounts
- Overdelivery and scope creep
- Unnecessary tools or team inefficiencies
- Your outcome: a roadmap to increase EBITDA and create a more valuable, investor-ready agency.
Cash Flow Structure with Profit First
We implement or optimize Profit First accounting principles to ensure:
- You’re paying yourself first
- Your taxes are covered
- Your agency is generating real profit (not just revenue)
- You’ll walk away with a cash flow model that prioritizes financial health and sustainability.
Client Lifetime Value (LTV) & Customer Acquisition Cost (CAC)
Knowing your true LTV and CAC is critical to scaling profitably. We’ll help you:
- Calculate client profitability by service line
- Identify your most valuable customer types
- Adjust your sales process and pricing for better ROI
- These insights help you scale without burning out your team or your cash reserves.
Revenue Model & Retainer Optimization
We analyze your revenue streams to:
- Increase recurring revenue
- Shift away from project-based income
- Improve billing cycles and predictability
- Predictable revenue = a higher multiple when you go to sell.
Expense Review & Cost Rationalization
We conduct a line-by-line audit of your fixed and variable expenses to:
- Identify overlapping tools and unused subscriptions
- Flag overstaffing or underutilization
- Align your spending with growth—not waste
- Lean, mean, and ready to scale.
Valuation Forecasting & Exit Planning
If you’re even thinking about selling in the next 1-5 years, our analysis includes:
- Current agency valuation based on EBITDA multiple ranges
- Target exit value
- What changes are needed to reach a higher valuation band (e.g., 3X → 7X+)
- Know what your agency is worth today—and how to grow that number intentionally.
What You Get
Your custom Agency Financial Blueprint, including:
- Profitability & margin analysis
- Cleaned-up P&L summary with strategic insights
- LTV/CAC benchmarks by vertical
- 12–24 month forecast with growth targets
- Exit readiness checklist
Perfect For Agency Owners Who
- Feel like they’re generating revenue, but not building wealth
- Want to scale without chaos or cash flow stress
- Are preparing for a sale, roll-up, or PE conversation
- Are tired of confusing numbers and want clarity
Why Aponus Consulting?
Because we’ve been there. We’re not just financial consultants—we’re agency owners and advisors who’ve grown, exited, and invested in real businesses. We combine real-world agency operations with private equity-level financial strategy.
Want to Know What Your Numbers Are Really Telling You?
Let’s build a plan to grow your income, increase your wealth, and prepare you for a 7-figure+ exit.
