Do You Need an Executive Partner for Your Marketing Agency?
Hiring a fractional executive from Aponus means you get someone with a proven process for building, scaling and even helping you exit your agency.
CEOs & Owners
Work with an experienced player who understands.
“The single most important decision most entrepreneurs and CEOs make is who is going to be their right #2”
Verne Harnish: Hire The Right #2
Author
Scaling Up
- Not comfortable with sharing private information in business “peer groups”?
- Need a proven system?
- Feel stuck in your “job” with no one on your team who has the experience to help ?
Get My Playbook
A lot of marketing agency owners are DIYers. Feel free to get started on your own.
Step 1
Your Playbook
Analyze current performance, establish goals, define constraints.
Step 2
Work the Plan
Meet weekly to begin removing constraints in the main 4 areas of your business.
Step 3
Make Course Corrections
As your business evolves, we review strategies regularly
Envision yourself and your marketing agency 5 year(s) from now.
Together, we systematically remove the constraints between you and your vision
in the 4 key areas of your business.
Generating Leads
There are so many options to get more leads for your business. We make sure your marketing systems help generate the RIGHT type and volume of leads that Sales needs to achieve revenue goals.
Hitting Recurring Revenue Sales Goals
Whether it’s new sales or sales from existing customers, your ability to close business is critical for achieving your revenue goals. We unblock the things keeping you from hitting your sales targets.
Cost Efficient Delivery of Services
You might close new sales, but if you are not able to deliver your services profitably, you could be digging a hole even faster. We make sure your resources are right sized.
Right People, Right Roles, Properly Incentivized & Rewarded
The differentiator of every business is its people. Whether you hire new or promote from within, we make sure the right people are properly incentivized in the right roles for them – and your business.
Our milestone-based model ensures our relationship is profitable for you and stays on track.
We also look at how financially sound your marketing agency is, optimizing for profits and maximizing the value of your business.
Frequently Asked Questions
See if this is you: You are the sole owner of your agency or the CEO with another partner. You might not have anyone you think has the knowledge or experience you need to maneuver through the challenges. You also have a vision you haven’t realized yet, but it’s not clear how to get from here to there and you just can’t see it happening with the people you currently have around you. You’re ready to make a move, but have been pausing and don’t really know why.
We start with a 30-day sprint to identify your vision and goals, analyze your current situation, and come up with a plan. The cost of this depends on the your current revenue and your ownership situation (maybe you’re open to a consulting for equity arrangement), but could range between $1,000 to $6,500 or more – it just depends.. Let’s talk.
You will be working with Tony Lael, an entrepreneur, investor, and business builder with 20+ years of experience in a variety of industries who has a personal network of 1,000s of other entrepreneurs and marketing agency owners.
We use three fundamental business tools 1) Sales Goal Calculator 2) Marketing ROI & Sales Tracking Sheet and 3) Weekly KPI Tracking Sheet. We may also refer to business systems you have in place like a CRM, Google Analytics, or other tracking tools. We also use powerful frameworks like EOS (Entrepreneurial Operating System), 7 Figure Agency, and Profit First to help us through the journey.
We work from a 3-year time horizon (or sooner if that is your target exit timeline). If you were to hire me, we work toward your goals and vision in that time horizon. The return is attaining your goals and vision, so it’s different for every agency owner. Return could come in the form of exiting your business and retiring or scaling to $10M in annual revenue with a $2M EBITDA.
