Establishing Sales and Marketing Goals

The Modern Marketing & Sales Machine for Business

Business growth should be focused on a sales team since the digital marketing world is very fast pacing. Modern marketing is adopting innovative marketing practices and sales strategy, as well as rethinking and refining classic approaches. A sales team that stuck to their best strategy is good for customer retention but one sales team that innovatively studies and does research on every aspect of their business and sets up sales goals is the best example of modern marketing.

Rethinking and refining the sales process would surely gain customer lifetime value, every situation has every solution so refining the sales process marks the sales target on every edge of it. Sales managers should train their sales reps to be mindful of the shortcoming and small details that can engage to a more significant impact on customer retention. With these customer data, we are settings sales that could help win a situation that is likely going south.

Everyone’s attention is on social media right now, fi

during out what platforms your audience is on and creating valuable and authentic content will help you take the first steps toward becoming a modern marketer. Stretch goals by letting your brand stand out from the crowd and building your online community, hitting more followers from current customers, and getting more revenue goals.

Characteristics of a Modern Marketer

  • Creativity and Innovation
  • Authenticity
  • Focus on Branding
  • Maximum transparency
  • Customers first mentality
  • Passion based sales
  • Content strategy
  • Pushing boundaries
  • Video & audio production focused
  • Social media marketing campaigns
  • Testing & pivoting
  • ROI mindset
  • Technology focused
  • Promote community engagement

Modern marketers have a successful business presence that CONVERTS

To become a modern marketer you need :

  1. Simplified quality website
  2. Relevant social media and content strategies
  3. ROI-focused marketing campaigns

Practicing these modern marketing strategies will allow your brand to grow exponentially setting sales goal happily and community with your customer and clients. Making this your sales cycle is one smart sales goals, your content distribution campaign should surely convert your revenue targets gathering new customers and increasing your monthly sales goal.

Stop Selling and Start Closing

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Dan Lok talks about stop selling and start closing

Scaling up your business is a skill that sales leaders should acquire, with a lower customer acquisition cost that stretch goal of getting annual revenue. Moving faster in your business might be hard but there are some techniques to know in order to improve your sales performance. Stop selling and start closing most people don’t know how to communicate and almost no one knows how to close. There is a big difference between selling and closing a deal.

Selling is when you are giving the features and benefits of your products and service upfront with detailed information, sales reps tend to just give information about their product without asking anything from the customer as Closing is a type of selling where you are asking qualifying questions to your customer which will be determining what would be the best product or service that the customer needs. The sales rep should ask how much is your budget and what is the usability of the product. What are you comfortable in investing in and much more qualifying questions so that at the end when you are providing the price the customer won’t be shocked and it would be clearer if the customer will get the sale.

Easiest Way to Start Setting Sales Goals

How to set a sales goal?

First, consider your sales targets, Set SMART (specific, measurable, attainable, relevant, and time-bound) that motivates you and write it down. Always track progress so that you will be able to see the changes to plan what would be the next step and enhanced steps.

Why set a sales goal?

Setting up sales objectives focuses on your acquisition of knowledge, it helps you manage your sales goals that will save and organize your time and resources that will make the most time of your life.

One smart sales goals examples are setting sharp, clear keen informative goals, measuring, and taking pride in the achievement of your sales goals. You will see forward progress in what might previously have seemed a long pointless grind. Raising your self-confidence as you recognize your own ability and competence in achieving the goals that you’ve set.

Starting to Set Personal Sales Goals

  • Setting up personal smart sales goals, first that you should take a look at the bigger picture of what are you trying to achieve and what you want to do with your life.
  • Breaking these steps into smaller and smaller sales goals and hitting every minor goal to reach your primary goal.
  • After breaking it down into minor pieces, you can set up a plan and then work on it continuously and see great results.

Create a plan and a time frame for every sales goals that you have and work on it. So next month you will have a goal and the next year you will move to your next goal until the time frame of your sales goals will be delivered accurately.

Step 1: Setting Lifetime Sales Goals

The first step in setting one lifetime sales goal is to have annual sales goals, making sure to know what are you trying to achieve, setting lifetime sales goals is determining your smaller goals so with your lifetime sales goals you would list your smaller sales goals sharpening it to form the pieces in reaching your annual goals.

In looking further at your long-term goals you will discover all the aspects and edges of your goal that is why you need to look at the big picture and focus on your planning first to see the key performance indicators for your smaller goals.

Step 2: Setting Smaller Sales Goals

One good goal example is by writing the little details that could get your monthly sales goal quota, getting the minor sales metrics will be able to monetize the smaller goals which set realistic sales goals. Sales leader tends to push their sales team to their limits even if the sales rep can say that the effort they’re working on won’t change anything, as they say, small effort counts.

At the early stage, your smaller sales goals might be to read books and gather information on the achievement of your highest level sales goals. This will help you improve the quality and realism of your goal setting.

Always create a daily To-Do List of things that you should do today that works towards your lifetime goals and then finally, review your plans, and make sure that they fit the way in which you want to live your life.

Staying on Course

Once you’ve decided on your first set of goals, make sure your feet are always on the ground, and keep the process going by reviewing and updating your To-Do List on a daily basis.

Tracking your sales objective daily would help improve your steps and sales objective for your longer-term plans. Always modify and reflect on your daily goals and always check what are the missed spots so that they would be furnished and get twice more results at the end of the day. They say 21 days challenge is rad.


The Importance of Setting SMART Goals

An effective way to increase customer lifetime leads is to set smart sales goals. Monthly recurring revenue will convert to the annual contract value so always take note of these words to get on to your game face in sales. SMART stands for:

  • S – Specific ( or Significant )
  • M – Measurable ( or Meaningful )
  • A – Attainable ( or Action-Oriented )
  • R – Relevant ( or Rewarding )
  • T – Time-bound ( or Trackable )

One smart sales goal is when instead of “To sail around the world” as a goal, it’s more powerful to use the SMART goal “To have completed my trip around the world by December 1, 1992” meaning set sales goals that are attainable and realistic.

Having realistic and attainable ones defined sales goals. Getting twice the results for your annual goal is making sure to write and sharpen your daily goal by using a SMART sales goal.

Marketing Funnels

Adam Erhart Talks about elevation of

A marketing funnel, sales funnel, conversion funnel, or just plain old funnel is a system that allows you to track the customer’s journey from no idea who you are right through to becoming a lifelong loyal customer. The beauty of a funnel is that it provides a graphical representation of what can be a hard subject to visualize.

It is shaped like a funnel that visualizes the process that your customer goes through your journey with your brand and business.

Taking a look at your business is as simple as creating a funnel and how you acquire customers. There are stages that customers take and the journey that they go through that moves them from that your business never existed to becoming existing customers.

The Elevation Marketing Process

Sales organization usually use funnels to increase and attract customers, use these marketing processes to gather information, and study and maintain a sales cycle goal.


Identify Where Your Prospective Customers Are Coming From

  • Check on customers to where they found you, did they found you on social media, a search engine, or a paid ad you’re running. Once you identified your sources you can compare and differentiate one another and the strongest traffic source win. A lead that hasn’t heard and visited your sites is called “cold”.


Get Them To Make A Micro-Commitment And Take Some Form Of Action

  • Once your lead has arrived at your website, storefront, or social media page, you need to take some form of action. You can create a call to action so that leads can just click it even if your churn rate is rising they still can go for it. Selling a low-priced product like a pack of gum would be a sale, selling a high-priced product like a car then that micro-commitment could be a smaller action like going for a test drive. We can do anything as long as it can be related to our product even if it won’t be a sale but if leads made a micro-commitment on it then it would help increase our traffic. As they say, relevant traffic converts to leads.
  • Point is that we are leading them to a logical process in which they provide their information by exchanging their contact details and signing up for any landing page call to action. At this stage, your lead is now warm.


At this stage, you will be working with fewer leads than you started with but those that are still with you are higher qualified leads and are more interested in your product or service. Make sure that they’ve taken some form of action or micro-commitment and are a lot more open to what you have to offer next. At this stage, you need to begin the follow-up process on your qualified leads and also your new customers. Continue to nurture your leads by providing more valuable and helpful information but at the same time don’t be afraid to ask for a sale, if you did a good job your next step should be your core offer product or service. This is one good example of stretch goals. If they warmly buy your product or service it’ll become hot.


This is the last part of the process and it’s now time to really bring on the value and elevate your relationship with your customers. Set sales goals are following up with your recent buyers are the fastest ways to solidify your position as a business that truly cares. Buyer’s remorse is very real and is alive and well across all markets and industries so make sure to include calling or following up on your leads within the next 24 – 48 hours in your sales activities since this is the most critical time to calm anxieties and affirm your new customer’s decision to business with your company.

One customer acquisition goals are to be surprised and amazed since the customer will patronize by telling their friends, relatives, or even strangers how great your business is.

The Power of the Funnel

The beauty of this funnel is that you lay everything out stuff gets real fast that there’s no hiding a flawed strategy or justifying a bad campaign. What you see is what you get that is the most important thing about a funnel. Instead of getting average deal value monthly, it should have the rising effect of getting higher conversion rates so make sure you won’t forget this in your sales activities.

The funnel quickly and visually illustrates your customer’s journey and you will have the image of a customer’s lifetime value which would be helpful in building up relationships with your customers. Creating a system that generates leads and converts them into customers and eliminates choke points or areas of friction.

Sales Pipeline

Example of a sales pipeline

In every company’s business goals, sales professionals always use a sales pipeline. It is a vital tool for sales manager and sales department who mostly juggles prospects and deals and can’t afford to lose one through the cracks. A good sales pipeline visualizes your sales process. By breaking steps much smaller it makes goals easier to achieve and the sales funnel shows all your deals are and where deals are stalling.

It is important for sales managers and great sales goal examples to know how well their sales process is working as it offers visibility into which sales activities are giving a company the most revenue. It would be difficult if you won’t use a sales pipeline to gather insights into how effective your sales process is.

Closing a Loop

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Mike Vannoy explaining on closing the loop on sales

Sales teams should always be affiliated with the marketing team member, one goal example is that sales processes should always be coming from both teams. Because one common mistake that we see in the early content marketing journey is having a disconnected strategy, from vlogging versus from a meteor conversion assets like white papers infographics that sit behind.

For any content marketing lead generation strategy to be effective, you have to close the loop on the end-to-end process. This means sales are accountable to marketing so marketing is accountable to sales. So team members from marketing should always serve the sales cycle and every sales manager should also serve the marketing department as their annual sales goals. This should generate extra leads per month, Marketing team should also have the intelligence from the sales team in order to get these results to be seen.